Interactive 3D Website
Interactive 3D product and experience websites built with WebGL.
What Interactive 3D Website Covers.
For products that are easier to understand when you can see them from every angle, we build interactive 3D websites using WebGL, Three.js and React Three Fiber — product viewers, configurators and walkthroughs that run directly in the browser.
Experience Types
Product Configurator
Customers build their exact product before buying.
- Finishes, sizes and options
- Shareable configuration links
- Connected to real inventory
Virtual Walkthrough
Explore a space before it’s built or visited.
- Real estate and hospitality
- Showrooms and events
- Guided or free movement
3D Product Viewer
Rotate, zoom and inspect from every angle.
- Lightweight and fast
- Works on product pages
- AR view on phones
From CAD to Browser
Source Model
CAD files or a new model built from references.
Optimise
Geometry rebuilt for real-time rendering.
Bake Detail
High-resolution detail baked into textures.
Compress
Geometry and textures compressed for fast loading.
Load Progressively
An image shows first; the 3D loads behind it.
Our Performance Budget
Beautiful 3D that loads slowly loses customers, so every experience is held to a budget.
- First view in under three seconds on a mid-range phone
- Static fallback for older devices
- No download cost for visitors who don’t interact
- Keyboard and reduced-motion support
- Tested on real devices, not just fast laptops
- Page speed checked with the 3D in place
Where 3D Pays Off
Hero Product Reveals
Apple-style scrollytelling reveals for hardware, fashion, automotive, and luxury goods.
Virtual Property Tours
Walkthrough experiences for real estate, hospitality, and museum projects.
Pre-Launch Microsites
Teaser sites for game releases, films, and music drops with interactive trailers.
Configurator Experiences
Real-time 3D car configurators with color, trim, and option visualization.
Editorial Brand Sites
Immersive seasonal lookbooks and capsule collection reveals.
Abstract Brand Worlds
Visual metaphors and abstract 3D environments to communicate complex technical products.
3D Toolkit
3D Questions
Will this work on mobile devices?
Yes — every 3D project we ship has a mobile performance budget from day one. We tune poly counts, texture sizes and shader complexity for mid-tier phones, and serve a 2D fallback for very old or low-end devices.
How do 3D sites affect SEO?
We render text content as standard HTML alongside the 3D canvas — so search engines crawl all your copy, headings, and metadata normally. The 3D layer is a visual enhancement, not a replacement for indexable content.
Do you need 3D source files from us, or do you build the assets?
Either works. If you have CAD or Blender files, great — we'll optimize and stage them. If you're starting from scratch, our 3D team models, textures, and rigs everything based on your brief and references.
What's the typical timeline for a 3D website?
It depends on the number and complexity of 3D assets. We prototype the heaviest scene first so we can lock the performance budget early, and share the timeline before we start.
How is this different from Spline or ready-made templates?
Spline and templates are great for quick demos. We build production-grade, custom-shaded experiences with hand-tuned GLSL and proper LOD strategies — the difference shows up in load time, framerate, and the visual signature that templates can't replicate.
Talk to Us About Interactive 3D Website
Tell us what you're working on. We'll scope it with you, be honest about what it involves, and suggest the right way to deliver it.